The Rx Generation: Peers Influence Peers Partnership XIV:

Airs: May 15, 2008, 1-2pm EDT

Sponsor(s): PIPP

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It's one of the fastest growing drug trends, the abuse of prescription drugs. High schoolers are the Rx generation, one that is mistakenly thinking the misuse of prescription drugs is safe.

During this unique 60-minute program by the Peers Influence Peers Partnership, see things from the youth point of view as high school age students work on every aspect of the production, both in front of and behind the camera. It's the only youth national broadcast in the country. 

This year's program, The Rx Generation: Peers Influence Peers XIV, will feature high school age youth addressing the issues surrounding the use and misuse of prescription drugs. In addition to interviews with both youth and adults, there will be an original thirty minute dramatic screen play with prescription drugs as the main theme.

Viewers of this broadcast will learn:

• How youth perceive the misuse of prescription drugs to be "safe"

• What youth have to say to their peers about misuse of prescription drugs and its effects on users

• How their actions impact on their friends and family

• How dangerous is the misuse of prescription drugs  

The target audience for this student-produced program is:

• High school aged students who can best influence their peer groups

• Teachers, school administrations, school health care workers and parents who counsel young people about drug and alcohol usage

• Community coalition members who work to prevent drug use

• Law enforcement officials

Sponsors:

This program is sponsored by the non-profit Peers Influence Peers Partnership working together with the Stop DWI in Westchester County, NY, the NYS Cable and Public Broadcasting Industries, and Schools and Youth Programs across the country and the Multijurisdictional Counterdrug Task Force Training Program at St. Petersburg College.

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