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Getting Heard Through All Media Channels
Airs: May 28, 2009
When it comes to preventing teen substance abuse, raising
awareness of drug-related issues in the community is key. One of the best ways
to do that is to get the word out through media channels, such as TV, radio,
newspapers and the internet. But, how we used to do things isn't good enough
anymore. We need to twitter, blog, podcast, and utilize social norms campaigns.
But as the media landscape changes, we can't ignore television, radio, and
During this hour-long CADCA-TV broadcast, Getting Heard Through All Media
learn how to be everywhere and how to get the word out in places you might not
have thought of, without ignoring the old faithful forms of media outreach and
- Learn media language
- See how social media can help keep costs down and
still get the word out
- Discover how new media and traditional media can work
- Hear how coalitions are utilizing media to promote
themselves and their activities
Gem Benoza, Deputy Director for the National
Youth Anti-Drug Media Campaign, White House Office of National Drug Control
Gem Benoza has been with the Media Campaign for more than eight years.
Benoza most recently worked on the development of the prescription drug
campaign for parents, launched in 2008. She also directs advertising and
outreach for the Above the Influence campaign for teens, news media
outreach, multicultural advertising and outreach, and a variety of other
community and partnership initiatives.
Prior to coming to the Washington, D.C. area, she worked as the Public
Relations Director for the City of Vallejo Fighting Back Partnership, a
national demonstration project working to develop a continuum of care to
address substance abuse through a community-wide collaboration. Funded by
the Center for Substance Abuse Prevention and the Robert Wood Johnson
Foundation, this initiative involved multiple strategies, ranging from
community organizing, coalition building, public education, advocacy,
prevention, and treatment programs.
LaDonna Coy, Media Consultant, MHR, CPS, CDLA
LaDonna Coy works with coalitions and providers to adopt and adapt social
media technologies that bring people together online in new ways - ways that
help them connect, communicate and collaborate to improve local conditions
and create a better future.
Her current work emphasizes social media technologies and specializes in the
design, weaving, development and production of web-based learning sessions,
virtual conferences and online communities of practice.
LaDonna holds a bachelor's degree in Liberal Studies, a master's degree in
Human Relations from the University of Oklahoma as well as certification as
a Prevention Specialist and Distance Learning Administrator/Instructor.
Kevin Mullan, CEO, The Community Partnership in Toledo, Ohio
The Community Partnership is a substance abuse prevention coalition which
brings community resources together to address alcohol, tobacco and other
drug intervention and prevention issues to promote an environment that
encourages healthy lifestyles.
Prior to being named CEO in 2009, Kevin was the Public Information Officer,
responsible for crafting and disseminating organizational statements and
positions, and developing relationships with the media to promote efforts of
The Community Partnership.
Kevin has also worked in the media, as a local news reporter and anchor, and
as a sports talk show host on the radio. He is currently the Public Address
Announcer for the AAA Toledo Mud Hens and University of Toledo Rockets.
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